Sunmarket and its Adherence to Confianza Online
Sunmarket has been a member of Confianza Online for over 10 years, the comprehensive self-regulation system for electronic commerce with consumers and interactive advertising in Spain. This initiative is organized by AUTOCONTROL and adigital, based on the “Ethical Code on Electronic Commerce and Interactive Advertising.”
What is Confianza Online?
Confianza Online provides a specific Code of Conduct for companies and users of new media, known as the Ethical Code on Electronic Commerce and Interactive Advertising. Additionally, it offers a Trust Seal, which member companies, such as Sunmarket, can display on their websites to certify their commitment to commercial communications and contractual transactions with consumers.
Benefits for Users
This Trust Seal guarantees higher levels of responsibility and transparency, increasing users' confidence when making online transactions. The goal is to enhance the security of purchases and communications in the digital environment, thus contributing to increased trust in electronic commerce and interactive advertising.
Objectives of Confianza Online
- Increase consumer trust in electronic commerce and interactive advertising.
- Provide the responsible industry with an ethical instrument to demonstrate its commitment to society in its electronic commerce activities.
- Overcome the current legislative fragmentation through global regulations.
- Provide interactive advertising and electronic commerce with a fast, cost-effective, and efficient extrajudicial dispute resolution system for both consumers and companies.
Dispute Resolution
Confianza Online is integrated into the European Extrajudicial Network (Eje Network) of the European Commission, ensuring that disputes can be resolved quickly and effectively, without the need for lengthy and costly judicial proceedings.