Online trust is the System of Self-regulation comprehensive English for e-Commerce with Consumers and Interactive Advertising, organised by AUTOCONTROL and adigital association and based on the “Ethical Code on Electronic Commerce and Interactive Advertising”.
This system of Self-regulation puts at the disposal of the users of the new media and of the companies a specific Code of Conduct, the Ethical Code on Electronic Commerce and Interactive Advertising, as well as a Seal of Confidence which the member companies may insert into their web pages to show their commitment to responsibility in their marketing communications and in their contractual transactions with consumers, offering, thus, more guarantees to the users of the Network, which will contribute to the increase of their confidence in new media.
Targets of Online Trust are: to Increase consumer confidence in e-commerce and interactive advertising. Offer a magnificent instrument to the industry responsible to show, through their adhesion to this system, his ethical commitment with the society in its activities of e-commerce and interactive advertising and, in this way, gathering the necessary confidence of consumers in new media.
Overcome with sorts overall the current legislative fragmentation in addition to providing interactive advertising and e-commerce of an instrument of extra-judicial settlement of disputes fast, efficient, and economical that it is a useful tool for consumers and businesses.
Online trust is built into the Network Settlement European Network (- Axis) of the European Commission.
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